The vision of the web site is to safeguard and promote the Mediterranean Diet at the regional, national and international level.
The mission is to promote the benefits of the Mediterranean Diet (MD) globally and locally (in the 7 countries), with emphasis on younger generations, through community involvement in activities and actions related to the MD.
- To provide high quality information about the MD
- To increase accessibility of information about the MD
- To encourage intercultural dialogue, synergies and know-how exchange among the 7 countries
- To streamline publicity and actions related to the MD
- To raise public awareness on the benefits of the MD globally
- To increase the identification of the term ‘MD’
- To maximize followers and receptors of the MD
- To introduce large audiences to the MD
- To make the MD attractive to young people